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Crafted With Rebellion, Rooted in Tradition
Richa K Gupta didn't set out to build a fashion label — she set out to challenge one. Frustrated by Indian occasion wear that felt either too traditional to breathe in or too western to honour her roots, she founded Not So Sanskari as a declaration: that modern Indian women deserve clothes that feel as powerful as they do.
A designer with an obsessive eye for structure and a deep reverence for Indian craft techniques, Richa draws on hand embroidery, artisanal fabrics, and sculptural silhouettes to create pieces that turn heads in every room. Each collection is her answer to a question she's been asking for years — what does luxury look like when it refuses to be polite?
Based between Mumbai and Jaipur, Richa works closely with master karigars and independent weavers to ensure every stitch tells a story worth wearing.
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Trusted by thousands of women across the globe.
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Real people. Real moments. Unfiltered elegance.
Absolutely stunning silhouette! I wore the obsidian black drape saree for a cocktail mixer, and the fit was impeccable. The hand-embroidery looks incredibly premium and expensive in person. Definitely has that bold, modern edge I was looking for.
Ordered a fusion luxury set for my brother's engagement party. I loved the avant-garde cuts and the premium weight of the fabric. The attention to detail on the embellishments is top-tier. Exceptional quality control.
The craftsmanship is gorgeous. It's so hard to find high-end occasion wear that balances traditional Indian roots with a global, sleek look. It fits beautifully right out of the box. Highly recommend for anyone wanting to stand out.
I was blown away by the modern styling of the champagne gold crop-top and skirt set. The lines are incredibly sharp, and the material feels heavy and premium. Truly feels like designer couture without being old-fashioned.